Many site owners or websites that offer online shopping also advertise on Facebook. Facebook ads are high-return ads. The most important owner of this is the high number of Facebook users. If you advertise on Facebook, we thought you should know about Facebook Pixel and prepared a simple article for you. Let's talk about what Facebook Pixel is and what it does.
Facebook Pixel, like Google's analytics service, is a code that collects data from your site and presents visitor activity to you in a report. It can work on any website infrastructure. The course is focused on visitors from advertisements. As a result, it tells you what visitors from Facebook ads are doing.
What does Facebook Pixel do?
Facebook Pixel offers you the recycling of your visitors as a report. In this way, you can make more accurate choices in your next advertisement planning and reach more accurate customers with lower costs. Cost decreases but return increases as targets are chosen correctly. In short, Facebook Pixel helps you to make your Facebook ads better. For example, if you want to have a high return on people who click, you should understand Facebook Pixel data and organize ads accordingly.
Let's give another simple example. By using the statistics information that comes with Facebook Pixel, you can identify your customer base by entering your site and make purchases and market your products once again by preparing ads specific to this audience.
Thanks to Facebook Pixel, you fully recognize your target audience. Who is interested in you, who bought the products, at what hour the product sales increased, what time is your target audience going to Facebook and what are the people coming from here doing on your site? You can find answers to all of these questions.
How to add Facebook Pixel code?
Log in to the ad manager at https://www.facebook.com/ads/manage/powereditor/manage/campaigns?act=28440468 . Click on the Create a Pixel line and follow the instructions. After this step, add the given code to the header section of your site so you don't have to add it to each page separately.