Liverpool's star footballer Mohamed Salah has become Oppo's new brand face.With this move, Oppo aims to increase the brand's effectiveness in the Middle East and Africa regions.
Oppointroduced the global version of theReno 3 Prowith a 44 MP front camera.The device has now turned its route into the Middle East and Africa regions.Oppo hasannounced that it has agreed withLiverpool and the star of the Egyptian national teamMohamed Salahas the brand face in these regions.
The official launch of the Reno 3 Pro in the Middle East will take place on 18 March, when a campaign including Salah will be introduced in detail.Oppo Middle East president Ethan Xue said that Mohammed Salah's enormous professional skillsare comparable tothe"flawless photographic capabilities" of theReno 3 series.
Oppo turns to sports oriented connections
In addition to Mohamed Salah, Oppo previously partnered with sports organizations such asFC Barcelona, Roland-Garros, Wimbledon and the Boston Marathon.The company says that such sports-oriented connections can bridge the brand with energetic and passionate users around the world.
The partnership between Oppo and Mohamed Salah is part of the company's goal of becoming a true international smartphone brand.If Mohamed Salah has a positive impact on the brand, it seems likely to reach an agreement with other athletes
Mohamed Salah - Oppo deal announced as follows: