Warner Bros. decided to rename the movie to improve the box office performance of Birds of Prey, the disappointing new DC spin-off on their first three days on the big screen. The movie, starring Margot Robbie, will now be referred to as Harley Quinn: Birds of Prey.
One of the few cool things about the 2016 Suicide Squad was the appearance of the Harley Quinn character Margot Robbie brought to life . The years-long wait finally ended last Friday and the solo movie of the beloved character met the audience. Birds of Prey , one of the most anticipated films of the year , made only $ 33 million at the end of the first week.
Warner Bros. undersigned a very interesting move to raise the film's box office performance to some extent. According to ComicBook.com, some movie theaters in the US have reorganized the name of Birds of Prey as Harley Quinn: Birds of Prey .
Birds of Prey is far below expectations
On the other hand, it should be noted that this change is only on the website of the relevant movie theaters. So there is no difference in the posters of the movie; at least for now. However, online movie ticket sales sites like Fandango still offer the movie's title as Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn).
Thinking that Warner Bros. 'new strategy would increase the interest in the film would be a bit of a dream. After all, Quinn 's name is already in the long version of the title. Therefore, it does not seem possible that the name change will actually affect the box office.
By the way, there are several theories as to why Birds of Prey has not been as successful as its previous DC spin-offs. Some argue that R-Rated (18+) is effective in this; however, given the enormous performance of both Deadpool series and Joker at the box office, this thesis is instantly rotting. Another view is that the supporting roles are not strong enough to fill the movie theaters.
Birds of Prey shows the period after Harley Quinn left Joker . Cooperating with superheroes Black Canary, Huntress and Renee Montoya to save a young girl from an evil crime lord, Quinn is in a breathless adventure. The film, which has a budget of $ 84 million, has collected $ 79.5 million worldwide box office revenue so far .
Birds of Prey trailer